Do you want to get started with your personal brand?
Would you like to receive tips and tricks to create congruent personal branding?
You can learn more about it in the blog below.
Why personal branding?
You can also reverse the question: Why not personal branding? After all, it only has advantages :
- More self-knowledge and self-understanding
- You can be your unique self anytime, anywhere
- You determine how the outside world sees you, what you radiate and how
- You can give direction to your work and life yourself
- Your self-confidence grows, and not just your self-confidence because you develop a growth mindset
- You increase the chance that others will remember you
Personal branding and personal branding coaching therefore only have advantages!
What does your online personal brand look like?
A few times a year I go to google and type my own name in the search engine 'Annelies Quaegebeur'. Followed by enter. I'm always very curious to see what comes up for me! Both in text form and in the photo.
Do you sometimes do that too? Looking up yourself in google? What do you look like digitally? What is your ' online profile '? What do you radiate? Is the result what you expect? If it's been a long time, or you've never done it, I highly recommend that you do it soon!
There are certainly people in your network that you can only follow online due to all obligations and activities. And vice versa of course. Then of course you only want to find what you want to be found online and that your profiling is correct, right?After all, your online brand is completely determined by your online presence and those are not necessarily just things that you have posted online... For example, I once won a very nice award and afterward, I found pictures of it on the internet. Nice of course and that could be shared, but what if it's the info you don't want the whole world to see?
If people look for you professionally, they will consult LinkedIn. Make sure that your LinkedIn profile is in order and expresses what you want it to radiate. Here you can get started with a number of basic LinkedIn tips. Be sure to keep an eye on our social media as we share a video series about LinkedIn there. That way you can profile yourself the way you want (and it should).
Facebook, Instagram, Pinterest, and other social media are also part of your online brand. Check them carefully and adjust them if necessary. You can also always ask Google to remove something. Or someone who has unlawfully posted something from/about you can contact you.
Make sure who you are, what you radiate and how you act in public are congruent at all times.
Work on your (online) personal brand
Together with your personal branding coach, you first go 'inside' to find out what gives you energy, what is important to you, which jobs suit you and who you are. From there we work 'outwards' and your personal brand becomes more and more visible to the public around you. Of course, this does not happen automatically: the right questions are asked, tools and techniques are used effectively and we provide you with all kinds of tips and tricks. In this way, you discover your authentic self and you can also make it visible.
Personal branding in practice
Personal branding in theory seems easy. In practice, it is often not so obvious. Discovering who you are on your own is already a challenge, let alone figuring out what makes you truly unique on your own. Determining your USP or Unique Selling Point can take some time. A friend or colleague can certainly support you in this. However, a professional goes a few steps further, in breadth and depth, and also makes it more lived-in.
How does that really happen in practice? The themes that are discussed are: what do you like to do, what are your most important values and who are you. From there you can also look at your professional mission. (the internal piece). As a next step, we examine how you can bring out that personal brand, in a way that suits you (the external piece). Possible topics are networking, communication, and profiling, depending on your needs and expectations.
With +50 locations in all provinces in Flanders and Brussels, we have an extensive network of personal branding coaches. So there is definitely a personal branding coach in your area. Don't wait any longer and start working on your personal brand.
What results can you achieve with (online) personal branding?
Successful personal branding gives (among other things) these results:
- Insight into your talents, motives, mission, identity
- A growth mindset
- Dare to be completely yourself, without a mask
- More positive impact, where you want to make an impact
- A network that knows who you are, what you stand for and what your professional wishes are
- A greater gun factor
- An increased self-confidence
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