What are the types of Marketing?

14 types of marketing

1. Offline
2. Digital
3. Inbound
4. Outbound
5. Business to business
6. business to consumer
7. Branded
8. Warfare
9. From mouth to mouth
10. Emotional
11. neuromarketing
12. account-based
13. of referrals
14. Public relations

1. Offline

This is traditional marketing, so to speak, encompassing media that is not related to the digital environment. Includes television, radio, print publications, billboards or billboards, and demonstrations in stores or physical spaces.

2. Digital

Digital marketing is the one that lives on internet platforms to provide an experience or interesting content to an audience. It can be through email, social networks, Google ads, content creation for blogs or videos, as well as the participation of celebrities or opinion leaders in their own digital channels. It is one of the most important types of marketing and, lately, generates interesting strategies.

It is worth mentioning that this classification is not definitive, because marketing changes with the behavior of people and the tools that emerge. For example, digital marketing was not a concept before the internet age, despite the fact that now any area dedicated to brand communication is not complete without a team responsible for digital marketing, which we will talk about a bit later. continuation.

If you want to know more about digital marketing and its differences from traditional marketing, as well as the advantages of each one, consult this article.

3. Inbound

It is a marketing methodology that is responsible for delivering the ideal content that a target audience is looking for in order to interest them in the brand and attract them with tailored experiences or messages. So it doesn’t feel intrusive, but rather timely and valuable.

4. Outbound

Contrary to the previous one, outbound marketing is less personalized, but it is still useful. Strategies of this type are ideal for brands that have not yet built trust among consumers because they are new or just entering a market.

With outbound marketing, which encompasses more traditional actions (such as banners on a web page, regardless of where visitors come from), you can make the first contact and then collect the necessary information to address inbound methods.

5. Business to business

Also known as B2B, it is the marketing that is used for companies. This means that these prospects or leads are not looking for the same thing as the end user of a product, but are more focused on the competitive prices they obtain and the profit potential. The intention is to cultivate important and long-term relationships because the investment that these clients make is great.

6. Business to consumer

Unlike B2B, Business to consumer, or B2C, is aimed at the average consumer, who makes a purchase of a service or product from time to time, such as a car or a computer.

7. Branded

This type of marketing does not focus on increasing sales, but on creating brand awareness. Before inviting the audience to buy products or services, a company makes itself known in a new market or tries to establish its reputation among competitors. That’s why the messages for this strategy have to do with what’s behind the company, whether it’s its ideals, the people who work for it, or what sets it apart from other offerings.

8. Guerrilla

This is one of the best-known offline tactics because it involves great creativity and organization to be carried out. Although it can be supported by digital actions, its best execution occurs in public spaces or with a high presence of people, who become witnesses (and sometimes participate) in original promotion campaigns, with tangible actions such as murals in alleys, ephemeral stores (pop- oops, as they are known in English) or other unconventional methods that attract the attention of the people around you. It can be done on a limited budget, but it requires a lot of courage and effort.

9. Word of mouth

It’s the kind of organic marketing any brand wants because it happens naturally when customers legitimately recommend a product or service they’ve already tried. You do not need paid campaigns or commercial agreements; Simply, a person is satisfied with their purchase and takes it upon themselves to share their good experience with their contacts, encouraging them to approach the brand and try it.

10. Emotional

This marketing approaches people from the emotional aspect of your product or service; that is, by the way in which it improves the lives of its clients or by how it relates to a significant moment in their daily lives. It can be done on any platform, as long as the message alludes to the emotions and feelings of the people.

11. Neuromarketing

Although behind a good marketing strategy, there is always research and data on the behavior of the target audience, neuromarketing goes beyond a psychological analysis and uses science. There are professionals who study people’s brain reactions to certain advertising stimuli or to find out if they are really satisfied with a product. This allows for the development of more effective messages that really have an impact on people.

12. Account-based

Also known as account-based marketing, it is a form of B2B that focuses on nurturing and growing the contract that is closed with a company (or account), thanks to an analysis and study strategy, only for the needs of that client, as if it were a market.

13. Of referrals

This is a version of word of mouth, but it is born from the brand or company. It is not organic like the first, but it gives incentives to its customers such as discounts, special promotions, or gifts so that they recommend someone to buy your service or product.

14. Public relations

This marketing goes hand in hand with brand promotion strategies. Public relations seeks media outlets relevant to their market where articles or reviews about a product launch, award win, or event worth mentioning are published.

If you are interested in learning more about marketing, we recommend this glossary which will help you better understand the most common and current terms.